Generations of American kids spent rainy days in the school gym learning to promenade, do-si-do and California twirl, and almost none of them ever asked why. The answer takes in Puritans, the War of 1812, the man who helped bring basketball into the world, and a superintendent in Colorado everyone called Happy. Behind all of them stands Henry Ford, who believed Jews had invented jazz to corrupt the country and spent his fortune pushing the square dance as the cure.
Today 28 states claim the square dance as their official state dance, and it isn't just a Deep South thing. Connecticut, Massachusetts, Maryland and Washington State are on the list. In July 2025, Shreveport, Louisiana, hosted the 74th annual National Square Dance Convention, which kicked off with a Parade of States: mostly older dancers, most in costume, each carrying a sign with the name of their state. It's so damn wholesome, it makes your teeth hurt.
Borrowed steps, American caller
Like so much of American culture, the square dance was imported. It borrowed from European waltzes and quadrilles, which were formal group dances, and from the jigs and reels of Scotland and Ireland. Its signature feature, calling (a caller shouting out the next step as the dance goes along), came from enslaved people and African American musicians. Even the Puritans danced. Cotton and Increase Mather, two influential Boston pastors, would have preferred they stop, so the Puritans talked themselves into it: dancing taught good manners, and good manners showed good morals.
Much of the credit for dancing as something a whole community did goes to John Playford, whose book The English Dancing Master ran to eighteen editions. Playford made dance democratic. He got rid of the lords and ladies and built dances around the long ways: two long lines of dancers facing each other, where any couple could join at the end of the line and have the steps figured out by the time they reached the top. By the final edition, 904 of the 918 dances were long ways.
Then the United States declared war on Great Britain on June 18, 1812, and the fight spilled onto the dance floor. New Englanders, mostly on Britain's side, would dance only the old English styles. The anti-England crowd would dance only French routines. America took both and invented the caller. As Foster Damon put it in his 1952 book The History of Square Dancing, "The fiddler thus ceased to be an accompanist. He became the creator of the dance."
By 1877 the Episcopal Church was debating whether to ban square dancing outright, because dancers "now had a resistless tendency to round off into the waltz," then considered the height of wickedness. The church decided it was a matter of taste rather than morals, and the ban failed.
Mr. Phys-Ed and the reluctant boys
By the end of the 19th century, square dancing had faded in the big cities. Then came Dr. Luther H. Gulick. He ran physical education at the International YMCA Training School, designed the YMCA's triangle logo, and encouraged James Naismith to invent basketball. In 1903, as the new athletic director for New York's schools, Gulick wanted exercise to be fun, so Gulick sent 100,000 boys to learning European folk dances. Girls soon joined them, and the idea spread to schools and colleges in other big cities.
It didn't last. Peasant dances seemed to call for peasant costumes, the little boys refused to dress up, and teachers turned the dances into drills. Meanwhile, the foxtrot and the Lindy Hop made the old dances look quaint.
Generations of American kids learned to square dance in gym class partly because Henry Ford believed Jews had invented jazz, so he poured his fortune into fiddles and do-si-dos as the wholesome, white alternative.
A car maker's crusade against jazz
In 1920, Henry Ford bought his hometown weekly, the Dearborn Independent, and had it distributed at roughly 10,000 Ford dealerships. Every week, its front page republished The Protocols of the Elders of Zion, a hoax first published in Russia in 1903 that describes a made-up Jewish plot to rule the world. Ford also blamed Jews for jazz. "Popular music is a Jewish monopoly," he wrote in 1921. "Jazz is a Jewish creation." The Black artists who actually invented jazz might have had something to say about that.
To Ford, the Jazz Age of speakeasies, flappers and the Charleston meant the end of everything decent and American. His cure was fiddle music and neighbors swinging each other around. He published an instruction manual, Good Morning, in 1926. He made his own workers attend square dance parties, funded fiddle contests, bought radio time and helped start square dance clubs. He also danced himself, taking lessons from Benjamin Lovett, whose job title was head of the social activities department at the Ford Motor Company.
Benjamin and his wife, Charlotte, went into schools, and every principal they asked said yes. They taught for free in Michigan, North Carolina, Alabama and New York, often bringing along Ford's own old-time orchestra, whose instruments included the cymbalom, a kind of hammered dulcimer. Ford's goal was to win over America's schoolchildren, so that in a generation or two nothing would challenge what he saw as white culture. His campaign helped set off a square dance boom that ran from the late 1940s through the 1950s, when ten thousand dancers crowded Central Park's Mall.
Pappy Shaw finishes the job
Dr. Lloyd "Happy" Shaw, superintendent of the Cheyenne Mountain School in Colorado Springs, noticed that the old callers were aging and nobody young was taking their place. He traveled the country writing down their calls, then formed the Cheyenne Mountain Dancers, a team of high school students who toured more than 50 cities over a decade. In 1949 the American Academy of Physical Education declared his program "a noteworthy contribution to physical education." Gulick had started the job in 1903, and Shaw finished it.
Ford's ugly ideas traveled much farther than his dancing. He is the only American mentioned in Hitler's Mein Kampf, and Hitler kept a life-size portrait of him in his office. In June 1927, Ford publicly apologized for his newspaper's attacks on Jews, mostly to end a libel lawsuit. He didn't even write the apology. Louis Marshall, president of the American Jewish Committee, wrote it, and Ford signed it, claiming he'd been too busy to know what his own newspaper printed. Why Marshall agreed to do it is still unclear.
The square dance itself is innocent. It's a folk art that took pieces from all over the world, and it survived partly because of a bigoted old car maker who was terrified of being left behind.
