Nine giant statues of Santa Claus lined the entrance. Past them, travelers on the mountain highway between San Jose and Santa Cruz found gas, ice cream, a dance hall, an observatory and coin-operated peep show machines. They had pulled into Holy City, the headquarters of a white supremacist religion that forbade its own members sex and alcohol.
The man behind it went by the Comforter, Father, the Professor and, eventually, the Emancipator. His name was William Edward Riker, and for decades he got away with nearly everything.
A hawker finds his calling
Riker was born on February 17th, 1873, in Oakdale, California. He quit school in the fourth grade, became the man of the house at 17 when his father died, and at 19 headed for San Francisco. Work as a street hawker revealed his real gift. Riker was a proselytizer. He was there to talk, not to listen, and he welcomed zero questions.
He tried reading palms and reading minds. He ran for office and lost. Then, in 1906, he claimed a personal encounter with the divine in the hills above San Jose and marched down to build a flock. The timing was perfect. California was filling up with middle-aged Midwesterners who had come chasing a promised land and found another hard place with better weather. By 1915 a small group of disciples lived with him in a house on Hay Street in San Francisco. In 1918, with Anna Schramm and Irvin Fisher, he founded the Perfect Christian Divine Way, or PCDW. It preached white supremacy, segregation by race and by gender, and abstinence from both sex and liquor. That last rule applied to everyone but Riker.
Wives, plural
His followers apparently didn't know their prophet was a bigamist, a man married to more than one woman at once. In 1909 his young second wife, Bessie, went to the Oakland police with their newborn son. She had met Riker in Pasadena while he was drumming up followers for something he called improved Christian divine science. Days after the baby arrived, wife number one, Lillian Darwin, showed up in a rage and threatened to go public unless Riker paid her. The two had never divorced. Riker paid her off and fled to British Columbia, writing Bessie letters vowing to take custody of the child. Oakland police refused to act because the wedding had taken place in Los Angeles. The scandal faded, Riker came home, and Bessie wound up in an insane asylum.
By 1920, Riker shared the Hay Street house with seven married women whose husbands were nowhere in sight. He could bed other men's wives in the name of God and call it a blessing. In 1921 a former member, Frieda Schwartz, filed a complaint alleging that her husband had been married off to two other women and her children taken to be raised by the cult. Riker was charged with child endangerment, larceny and conspiracy against public morals. The children went back to the cult, and every charge was dropped.
Sin for sale on the highway
By April 1929, Riker had built a compound on more than 140 acres bought with his disciples' money. The Glenwood Highway, the only paved road through those mountains, ran straight through it, and a Southern Pacific rail stop sat two miles away. Riker knew racism and celibacy wouldn't sell to the public, so he sold vice instead. Holy City offered carbonated cocktails, peep shows, a little zoo, a post office, an airstrip and those nine Santas. At its peak it brought in more than $100,000 a year, worth more than $1.8 million today.
His own print shop churned out pamphlets attacking the government and preaching white supremacy, while enormous roadside signs greeted visitors with cheerful news: "When you are dead, you are plumb dead and only mankind lives on." What the tipsy peep show crowd made of that is anyone's guess. He even put radio station KFQU on the air, only the second station licensed in California, until frequency drift got it shut down after two years.
A white supremacist church that forbade its own members sex and alcohol paid its bills by selling cocktails and peep shows to tourists. Its prophet was accused of bigamy, child endangerment, murder and sedition, and walked away every time.
A bonfire in Culver City
Then came an accusation of murder. Riker's former secretary, Evelyn Rosencrantz, filed an affidavit from San Quentin, where she was serving a life sentence for passing bad checks. She attached it to a writ of habeas corpus, a petition challenging her imprisonment. Rosencrantz swore that in 1927, in a Culver City cottage she shared with Riker, he strangled a woman named Margaret White, who said Riker had married her in Minneapolis and deserted her. White's body, she claimed, was buried in quicklime, a caustic powder, on the grounds of Holy City with help from a disciple named Walter Cunder. She added bribery, and she blamed Riker for the death of Frieda Schwartz, found hanging from a bedpost in 1922 in a death ruled a suicide.
Police questioned Riker for more than six hours and let him go. One official scoffed that "you couldn't convict a yellow dog on Mrs. Rosencrantz testimony." Yet when officers first reached the Culver City cottage, they found the Comforter tending a blazing bonfire in the backyard. His explanation: "Cleaning up the place so I can sell it." Detectives promised to sift the ashes. Nothing ever happened.
Letters to Your Excellency
In the 1930s Riker wrote to Franklin Delano Roosevelt offering to end the Great Depression, a feat that would, he promised, "make kings and queens out of all sane minded white people." He ran for governor in 1938 and got 170 of 7,500 primary votes, then lost three more times. So he found a new pen pal: Adolf Hitler, whom he addressed as Your Excellency.
When uniformed soldiers visited Holy City, Riker, in his white suit with his little dog, lectured them to leave Hitler alone and pressed pamphlets on them. The soldiers handed them to the FBI. In October 1942, Riker was charged with sedition, the crime of inciting resistance to the government. Prosecutors had six of his letters to Hitler and soldiers who testified he had urged them to try "acting crazy" to avoid deployment. His young lawyer, Melvin Belli, later famous as the King of Torts, argued that his client was "pathetic, but not seditious." Riker was acquitted. Then he refused to pay: "My son, I shall reward you with a seat in my kingdom of heaven." Belli sued and won.
After a new highway opened in 1940, the traffic dried up, and so did the converts. In 1947 San Jose police followed a trail of blood to Riker's son William, beaten by church members to stop him from leaving. Fires gutted Holy City in 1957 and 1959. The board removed Riker in 1961, and he converted to Catholicism, boasting he'd been celibate for a decade anyway. He died at 96, survived by two disciples and a nephew, Gifford, who announced a new Bible, the Gospel of St. Riker. The saint was Gifford. Holy City is a ghost town now.
